This is the first of a two-part article. You can read the second part here. Product development is complex. It’s about building a great product with a cross-functional product development team. A team that usually consists of engineering, product design, product management, and sometimes user research, data analytics, copywriting etc…

A lot has been written about methods and tools for product discovery (i.e. how to understand user problems and solve them). And, while a lot of it is great, I’ve realized that the most difficult part of discovery is how to do it collaboratively. I briefly talked about collaborative discovery…

User-centered product development has been the mantra of the tech industry for decades. While I’d argue most companies still fail to fully implement this approach, others have been wildly successful with it. Think Amazon, Apple, or Airbnb (and that’s just the As). However, their success shows us the downsides of…

Building successful digital products requires two things: building the right product, and building the product right. The former is ‘product discovery’ and the latter is ‘product delivery’, according to product guru Marty Cagan. Product discovery is about defining what to build to solve a customer problem and generate a positive…

Some years ago, when I had just started my first management position, I attended a leadership training seminar called ‘Self-Leadership Backbone’. Despite the word ‘self’ in the title, and as a freshly baked rookie in leadership and management, I entered the seminar expecting to learn about methods and tools to…

Watching the Netflix documentary about Bill Gates, one quote from his mother struck me: “Each one of us has to start out with developing his or her own definition of success. And when we have these specific expectations of ourselves, we are more likely to live up to them. Ultimately…

“While organizations recognize the importance of onboarding, that doesn’t necessarily mean they are getting it right.” (Human Resource Executive) Following my article on recruiting, with this article, I aim to convince start-up managers to devote sufficient time to designing and executing onboarding procedures. I will share my failures, learnings, and…

Until some years ago, my stereotypical picture of a manager was that of a mid-40 old man who had done the job that the people in his team were doing for quite a while. He was an expert in the field. …

A lot has been written about how to integrate digital touchpoints into a traditional, offline customer journey — e.g. how offline resellers can create a multichannel experience for their customers. In this article, I would like to approach this question from the opposite direction: How can B2B software companies turn…