User-centered product development has been the mantra of the tech industry for decades. While I’d argue most companies still fail to fully implement this approach, others have been wildly successful with it. Think Amazon, Apple, or Airbnb (and that’s just the As).

However, their success shows us the downsides of solely focusing on the user. If the user is the measure of all things, others who will be impacted by a product — like society or the planet — may be forgotten.

That’s why I believe user-centered product development is no longer fit for purpose. …

Sophia Höfling

Head of Product @Babbel, former Head of CX @NavVis. Enthusiastic and writing about product, life-centered design, & leadership.

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store