Sophia Höfling – Medium

Sophia Höfling

Sophia Höfling

3 things startup founders can learn from the Mittelstand, not Silicon Valley

In Germany, traditional small and medium-sized enterprises (SMEs) are referred to as the Mittelstand — companies in the middle. For a…

9 min readAug 2, 2023

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3 things startup founders can learn from the Mittelstand, not Silicon Valley

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Sophia Höfling

7 artifacts for effective product development (incl. templates) — part 2

This is the second of a two-part article. You can read the first part here.

9 min readNov 22, 2022

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7 artifacts for effective product development (incl. templates) — part 2

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Sophia Höfling

7 artifacts for effective product development (incl. templates) — part 1

Product development is complex. You have to do the product building AND create the system needed to make the building happen.

9 min readSep 5, 2022

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7 artifacts for effective product development (incl. templates) — part 1

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Sophia Höfling

The importance of collaboration in product discovery (and how to get it right)

If you want to build truly outstanding products that are feasible, valuable, viable, and valuable collaboration is essential…

8 min readMar 25, 2022

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The importance of collaboration in product discovery (and how to get it right)

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Sophia Höfling

It’s time we move to life-centered product development

User-centered product development has been the mantra of the tech industry for decades. While I’d argue most companies still fail to fully…

10 min readFeb 10, 2021

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It’s time we move to life-centered product development

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Sophia Höfling

A 4-step guide for day-to-day product discovery

Building successful digital products requires two things: building the right product, and building the product right.

9 min readNov 29, 2020

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A 4-step guide for day-to-day product discovery

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Sophia Höfling

Learning by doing: My first years as a manager in a tech start-up — Part IV: Self-management

Some years ago, when I had just started my first management position, I attended a leadership training seminar called ‘Self-Leadership…

8 min readMay 26, 2020

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Learning by doing: My first years as a manager in a tech start-up — Part IV: Self-management

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Sophia Höfling

Learning by doing: My first 3 years as a manager in a tech start-up — Part III: People development

Watching the Netflix documentary about Bill Gates, one quote from his mother struck me:

9 min readNov 9, 2019

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Learning by doing: My first 3 years as a manager in a tech start-up — Part III: People development

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Sophia Höfling

Learning by doing: My first 3 years as a manager in a tech start-up — Part II: Onboarding

“While organizations recognize the importance of onboarding, that doesn’t necessarily mean they are getting it right.” (Human Resource…

8 min readSep 1, 2019

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Learning by doing: My first 3 years as a manager in a tech start-up — Part II: Onboarding

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Sophia Höfling

Learning by doing: My first 3 years as a manager in a tech start-up — Part I: Recruiting

Until some years ago, my stereotypical picture of a manager was that of a mid-40 old man who had done the job that the people in his team…

8 min readJul 25, 2019

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Learning by doing: My first 3 years as a manager in a tech start-up — Part I: Recruiting

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Sophia Höfling

Sophia Höfling

Entrepreneur & product leader writing about product & leadership. Building clean tech @ReiCat. Formerly CPO & co-founder @Saiga, HoP @Babbel & HoCX @NavVis.

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